ABOUT THE BRAND
FCTRY Lab is a designer-led streetwear sneaker and footwear brand built on bold design, limited drops, and a fiercely loyal audience. Every product carries a distinct identity — crafted for culture, not just commerce. When the brand was ready to grow, the website needed to grow with it.
PROJECT OVERVIEW
When FCTRY Lab came to SimplSo, the problem wasn't traffic. It was what happened after the click. Three distinct gaps were quietly draining conversion across every product page users had nowhere to go when a product didn't fit, no sizing clarity to buy with confidence, and no persistent path to purchase while exploring the product story.
SimplSo identified all three, solved them in sequence, and turned FCTRY Lab's PDPs from isolated endpoints into a fully connected, high-converting buying experience.
OUR VALUES ADDED.
Paid traffic landing on a single PDP with no onward path was the first gap. Wrong size or wrong style meant one option, exit. SimplSo introduced a Collection Carousel at the base of every PDP, surfacing the full FCTRY Lab catalogue in a single scroll. No redirects. No broken journeys. A dead-end page became the starting point of a discovery journey, keeping high-intent, ad-driven traffic exactly where it needed to stay.
A unisex catalogue with no female sizing reference was the second gap. Women were guessing their size, ordering wrong, and returning. SimplSo rebuilt the size chart with clear male and female references, eliminating uncertainty at the moment of decision. And for customers whose size wasn't in the range at all, a Custom Size Request feature was introduced, shoppers submit their measurements, FCTRY Lab creates the pair. A lost sale became a bespoke order.
A content-rich PDP built around lifestyle storytelling was the third gap. The deeper a user scrolled into the product world, the further they moved from the Add to Cart button. SimplSo introduced a Sticky ATC bar that travels with the user through every scroll and every image. When clicked, a smooth size drawer opens, size selected, custom options surfaced, product added to cart. The storytelling stayed intact. The sale had somewhere to go.
THE RESULTS WE DELIVERED
More USERS CONTINUING THEIR JOURNEYS
SHOPPERS ORDERING THE CORRECT SIZE
requests received for custom orders
SHOPIFY PARTNERS WE TRUST
INTEGRATED SHOPIFY APPS
Swish powers FCTRY Lab's wishlist experience, giving shoppers the ability to save their favourite styles and return to them at any point in their journey. For a limited-drop brand where pieces sell fast, the wishlist becomes an intent-capture tool, keeping high-interest buyers connected to the catalogue even when they're not ready to purchase immediately.
Helium gives the FCTRY Lab team a clear lens into how users are actually behaving on the website, where they land, where they drop, and where they convert. For a brand running paid traffic directly to PDPs, this level of session intelligence is non-negotiable. Every CRO decision SimplSo made was backed by data Helium surfaced.
SUMMARY
Three gaps. Three precise fixes. One PDP that now works as hard as the ad spend bringing users to it. FCTRY Lab's product pages went from isolated endpoints to a fully connected buying experience, where every user has a path forward, every shopper finds their size, and the Add to Cart button is always within reach.
