ABOUT THE BRAND
PROJECT OVERVIEW
Avaacha partnered with us to bring its vision of playful, art-inspired luxury kidswear to life through a website that balances creative storytelling with seamless functionality.
The brand born in Dubai needed a clean yet expressive design that reflects its unique artistic DNA, simplifies the shopping experience, and highlights its sustainable values.
Key priorities included integrating a dynamic size guide, enabling personalized gifting, and building features like a wishlist and quick add-to-cart to reduce purchase friction.
We translated their offline charm, especially the vibrant packaging, into an editorial-style digital experience that is both intuitive and engaging.
OUR VALUES ADDED.
We built a content system that reflected Avaacha’s artistic and playful essence. Editorial-style swatches inspired by their gift box illustrations were paired with expressive yet restrained typography, OliverLabelAlternate for scribble-like accents, and LT Superior for readability. This approach allowed rich storytelling while staying true to the brand’s minimalist charm.
To streamline the user journey, we integrated quick add-to-cart, smart filters, dynamic size guides with dual-scale visuals, and Wishlist Plus for easy product saving. Features like personalized gift messaging with live previews and clear USP highlights elevated the brand experience without adding complexity.
We reduced friction at every step by combining thoughtful UX with conversion-focused design. Homepage icons conveyed key brand values at a glance, wishlist buttons encouraged return visits, and gifting enhancements made Avaacha an easy choice for meaningful purchases, all contributing to a smoother path to checkout.
SHOPIFY PARTNERS WE TRUST
INTEGRATED SHOPIFY APPS
Wishlist Plus lets users save their favourite pieces directly from product cards or pages, allowing for a seamless "save now, buy later" experience that boosts retention and repeat visits.
Nova Currency Converter enabled Avaacha to offer a smooth international shopping experience by automatically displaying prices in the local currency. This helped build trust and eliminate friction for global users browsing the store..
Klaviyo powered Avaacha’s email marketing and customer retention strategies. With behavior-based segmentation and automated flows, it helped nurture relationships, recover abandoned carts, and boost engagement through targeted meaningful communication.