Shopify has become the powerhouse behind ecommerce—from nimble startups to global giants—thanks to its unmatched flexibility, scalability, and focus on seamless customer experiences. In 2025, it continues to lead the way, empowering brands across fashion, beauty, wellness, and tech to build standout digital storefronts.
Curious about which top companies use Shopify? You’ll find everyone from sustainability-driven disruptors to iconic legacy brands choosing Shopify to power their growth.
In this blog, we showcase 25 exceptional Shopify stores that are redefining what’s possible in online retail. Whether you're launching your first store or scaling your brand, SimplSo is here to help you create a premium, high-converting Shopify ecommerce experience tailored to your goals.
The 25 Biggest Brands On Shopify In 2025
Shopify has become the go-to platform for some of the world’s most innovative and fastest-growing brands. From sustainable fashion labels to tech-savvy coffee companies, these 25 standout stores exemplify creativity, purpose, and eCommerce excellence.
Whether you’re looking for inspiration or just curious about the top Shopify players this year, this list highlights brands that are shaping the future of online retail through strong storytelling, customer-first design, and mission-driven business models.
1. Gymshark (United Kingdom)
Founded in 2012 by Ben Francis in Solihull, England, Gymshark has grown into a leading fitness apparel brand. Leveraging Shopify's robust infrastructure, Gymshark seamlessly manages its global e-commerce operations, ensuring a consistent customer experience across markets. The platform's scalability supports Gymshark's dynamic marketing campaigns and high-traffic events, such as product launches and Black Friday sales.
Shopify's POS system also facilitates Gymshark's physical retail initiatives, including pop-up stores and flagship locations, by integrating in-person and online sales data. This omnichannel approach enhances customer engagement and loyalty.
2. Allbirds (United States)
Allbirds, based in San Francisco, California, is renowned for its sustainable footwear made from natural materials like merino wool and eucalyptus tree fiber. The company utilizes Shopify to manage its direct-to-consumer sales, ensuring a seamless shopping experience for customers worldwide.
Shopify's platform supports Allbirds' commitment to sustainability by enabling efficient inventory management and reducing waste through accurate demand forecasting. Additionally, Shopify's analytics tools provide insights into customer behavior, allowing Allbirds to tailor its offerings and marketing strategies effectively.
3. Kylie Cosmetics (United States)
Launched by Kylie Jenner in 2015, Kylie Cosmetics quickly gained popularity with its "Lip Kits" and has since expanded its product range. The brand operates globally and utilizes Shopify to manage its e-commerce platform, ensuring a smooth and responsive shopping experience, especially during high-traffic product launches.
Shopify's scalability allows Kylie Cosmetics to handle massive surges in website traffic without compromising performance. Furthermore, the platform's integration capabilities enable the brand to streamline its supply chain and logistics operations, facilitating rapid order fulfillment and delivery.
4. Fashion Nova (United States)
Based in Los Angeles, California, Fashion Nova is a fast-fashion retailer known for its trendy and affordable clothing. The brand has a strong online presence and leverages Shopify's platform to manage its extensive product catalog and high-volume sales.
Shopify's user-friendly interface allows Fashion Nova to quickly update its inventory and launch new collections, keeping pace with rapidly changing fashion trends. Additionally, the platform's robust analytics tools provide insights into customer preferences, enabling the brand to make data-driven decisions and optimize its marketing strategies.
5. Netflix Shop (United States)
Netflix, the global streaming giant, taps into Shopify’s platform to power its Netflix Shop, an online store for exclusive merchandise inspired by Netflix original series such as Stranger Things, Bridgerton, and Squid Game. Shopify enables Netflix to integrate storytelling with commerce, offering fans a tangible connection to their favorite shows. With Shopify’s global scalability and merchandising tools, Netflix ensures a premium, seamless shopping experience that complements its streaming platform.
6. Skinnydip London (United Kingdom)
Founded in 2011 by Lewis Blitz along with brothers James and Richard Gold, Skinnydip London has transformed into a lively brand recognized for its whimsical and unique designs. Built on Shopify, the brand leverages the platform’s scalability to support its growing e-commerce operations and seamless shopping experience.
Skinnydip’s product range, including phone cases, bags, and accessories, appeals especially to Gen Z and millennial consumers. The brand’s popularity skyrocketed after being stocked by major global retailers like Selfridges, Nordstrom, ASOS, and Topshop. By harnessing Shopify's robust e-commerce features, Skinnydip maintains a direct connection with its online customers, offering exclusive products and promotions.
7. Steve Madden (United States)
Steve Madden, headquartered in Long Island City, New York, is a footwear and accessories brand that has embraced e-commerce through Shopify. In 2025, the company partnered with RunDTC and Contentstack to revamp its global e-commerce ecosystem on Shopify, resulting in a 16% increase in conversion rates.
This transformation enabled localized content management while maintaining brand consistency across various regions. Shopify's platform provided the scalability and flexibility needed to support Steve Madden's digital transformation initiatives and enhance the online shopping experience for customers worldwide.
8. Huel (United Kingdom)
Huel, short for "Human Fuel," is a meal replacement company offering nutritionally complete food products. Founded in 2015 and based in Tring, England, Huel utilizes Shopify to manage its direct-to-consumer sales, ensuring a seamless shopping experience for customers.
The platform's scalability supports Huel's rapid growth and international expansion, while its analytics tools provide valuable insights into customer behavior and preferences. Additionally, Shopify's integration capabilities allow Huel to streamline its supply chain and logistics operations, facilitating efficient order fulfillment and delivery.
9. boAt (India)
boAt, based in New Delhi, India, is a prominent audio brand recognized for its stylish and affordable headphones, earphones, and speakers. The company leverages Shopify to manage its direct-to-consumer sales, ensuring a seamless online shopping experience for customers across India.
Shopify's platform supports boAt's rapid product launches and marketing campaigns, enabling the brand to stay ahead in the competitive consumer electronics market. Additionally, Shopify's analytics tools provide insights into customer preferences, allowing boAt to tailor its offerings and marketing strategies effectively.
10. Bombas (United States)
Bombas is an apparel brand specializing in socks and other basics, with a mission-driven approach of donating an item for every item sold. Based in New York City, the company utilizes Shopify to manage its direct-to-consumer sales model. Shopify's scalability has been instrumental in supporting Bombas' rapid growth, especially during high-traffic events like Black Friday sales.
The platform's reliability ensures a smooth shopping experience for customers, while its analytics tools provide valuable insights into customer behavior, enabling Bombas to optimize its marketing strategies and product offerings.
11. MVMT Watches (United States)
MVMT Watches, founded in Los Angeles, California, in 2013, offers minimalist watches and accessories. The brand gained popularity through online marketing and was acquired by Movado Group in 2018. MVMT utilizes Shopify to manage its e-commerce operations, ensuring a seamless shopping experience for customers worldwide.
The platform's scalability supports MVMT's rapid growth and international expansion, while its analytics tools provide insights into customer preferences, enabling the brand to tailor its offerings and marketing strategies effectively.
12. Rebecca Minkoff (United States)
Rebecca Minkoff is a well-known fashion label celebrated for its handbags, accessories, and clothing. Headquartered in New York City, the company has embraced technology and innovation in retail, including the use of Shopify for its e-commerce operations.
The brand has incorporated 3D modeling and augmented reality (AR) on its product pages, enhancing the online shopping experience and increasing customer engagement. Shopify's platform supports these advanced features, enabling Rebecca Minkoff to provide an immersive and interactive shopping experience for its customers.
13. Decathlon (France)
Decathlon, the French multinational sporting goods retailer, has embraced Shopify to support its growing e-commerce operations and adapt to the evolving retail landscape. Known for offering high-quality sports gear at accessible prices, Decathlon has used Shopify’s scalable infrastructure and robust integrations to enhance its online shopping experience.
The platform enables Decathlon to efficiently manage its large inventory of products spanning multiple sports categories, while also facilitating smooth international operations. With Shopify, Decathlon can quickly launch new product lines, implement flash sales, and integrate omnichannel solutions that link physical stores with online shopping.
14. Death Wish Coffee (United States)
Based in Saratoga Springs, New York, Death Wish Coffee markets itself as the producer of the world's strongest coffee. The company gained national attention after winning a Super Bowl commercial spot in 2016 and continues to sell its products online via Shopify.
Shopify's scalability has been crucial in handling significant traffic spikes during high-profile events, ensuring a seamless shopping experience for customers. Additionally, the platform's integration capabilities allow Death Wish Coffee to streamline its supply chain and logistics operations, facilitating efficient order fulfillment and delivery.
15. Off-White (Italy)
Off-White is a luxury fashion label founded by Virgil Abloh in Milan in 2013. Renowned for its unique designs and influence from streetwear, the brand operates on a global scale and employs Shopify for its e-commerce platform.
Shopify's platform supports Off-White's high-end product offerings by providing a seamless and secure shopping experience for customers worldwide. Additionally, Shopify's scalability enables the brand to handle high-traffic events and product launches without compromising website performance.
16. Fenty Beauty (United States)
Established by Rihanna in 2017, Fenty Beauty is acclaimed for its diverse range of cosmetics. Headquartered in San Francisco, California, the brand uses Shopify to manage its extensive product line and global customer base.
In 2025, Fenty Beauty became one of the first brands to sell physical products directly within Roblox experiences through Shopify's integration, merging virtual and physical commerce. This innovative approach allows Fenty Beauty to connect meaningfully with Gen Z audiences and enhance customer engagement.
17. Red Bull Shop (Austria)
Red Bull, famous for its energy drinks and extreme sports sponsorships, uses Shopify to power its global merchandise and lifestyle product store. The Red Bull Shop features a carefully selected assortment of branded clothing, accessories, and equipment that embody the adventurous essence of the brand.
Shopify enables Red Bull to manage complex international logistics, handle spikes in demand during events, and integrate seamlessly with marketing campaigns to deliver a smooth shopping experience for fans around the world.
18. BBC Shop (United Kingdom)
The BBC (British Broadcasting Corporation), a global media giant, uses Shopify to run its online merchandise store (BBC Shop), offering products inspired by popular BBC programs like Doctor Who, Sherlock, and David Attenborough documentaries.
Shopify’s scalability and integrations with global fulfillment partners help BBC deliver a smooth shopping experience. It allows fans across regions to access exclusive content-based merchandise, enhancing the broadcaster’s connection with audiences beyond its media platforms.
19. Mamaearth (India)
Mamaearth, located in Gurugram, India, provides natural and toxin-free personal care products. The brand leverages Shopify to streamline its e-commerce operations, ensuring a seamless shopping experience for customers across India.
Shopify's platform supports Mamaearth's rapid product launches and marketing campaigns, enabling the brand to stay ahead in the competitive beauty and wellness market. Additionally, Shopify's analytics tools provide insights into customer preferences, allowing Mamaearth to tailor its offerings and marketing strategies effectively.
20. The Economist Store (United Kingdom)
The Economist, the globally renowned business and current affairs publication, uses Shopify to manage its online store (Economist Diaries) for branded merchandise, books, and gift subscriptions. Shopify supports a seamless shopping experience for customers, offering secure checkouts and integration with The Economist’s broader digital ecosystem.
By leveraging Shopify, The Economist extends its brand beyond journalism into lifestyle and gift products, engaging readers in new ways.
21. Lindt (Switzerland)
Lindt & Sprüngli, the renowned Swiss chocolatier, ventured into direct-to-consumer (DTC) e-commerce by launching an online store on Shopify during the pandemic. This move allowed Lindt to reach customers directly, offering a range of premium chocolates and confections.
By leveraging Shopify's scalable platform, Lindt could quickly adapt to changing consumer behaviors, ensuring a seamless shopping experience and maintaining brand loyalty even when physical stores faced challenges.
22. Nykaa (India)
Nykaa, India's leading beauty and personal care platform, utilizes Shopify Plus to manage its expansive online operations. With a vast product catalog and frequent promotional campaigns, Shopify's robust infrastructure supports Nykaa in delivering a seamless user experience. The platform's scalability ensures smooth handling of high traffic volumes during sales events, while its integrations facilitate personalized marketing and efficient inventory management, solidifying Nykaa's position in the competitive e-commerce landscape.
23. Polaroid (Netherlands)
Polaroid B.V., the Dutch company revitalizing the iconic instant photography brand, transformed its digital presence by adopting a headless Shopify Plus architecture. This setup, combined with Sanity CMS and React, offers Polaroid enhanced flexibility, faster performance, and a rich storytelling platform.
The integration supports global scaling, catering to markets in the EU, USA, and Canada. Additionally, Polaroid introduced a membership section to foster community engagement, offering exclusive benefits and deepening customer connections.
24. Brooklinen (United States)
Brooklinen, a luxury bedding brand based in New York, has effectively scaled its direct-to-consumer and B2B operations using Shopify Plus. Originally concentrating on premium bed linens, Brooklinen broadened its product range to encompass towels and loungewear.
By implementing Shopify's B2B functionalities, the brand streamlined its wholesale processes, allowing hospitality clients to place orders seamlessly. This dual-channel approach, supported by Shopify's robust platform, has enabled Brooklinen to enhance customer experiences and drive significant growth in both retail and wholesale segments.
25. Budweiser (United States)
Budweiser, the iconic American beer brand, leverages Shopify Plus to power its online merchandise store (Shop Beer Gear). Budweiser offers a range of branded products through this platform, including apparel and accessories, catering to fans of its various beverage lines like Bud Light, Corona, and Stella Artois.
Shopify's multi-storefront capabilities allow Budweiser to customize each sub-brand's online presence, ensuring a cohesive yet distinct shopping experience. The platform's scalability and ease of management have been instrumental in Budweiser's ability to engage customers directly and expand its e-commerce footprint.
Simplso – Shopify Experts Helping Brands Build Premium & Powerful Headless Commerce Experiences
At SimplSo, we help ambitious brands bring their ecommerce visions to life through high-performance headless Shopify solutions. As official Shopify Experts, we combine bold design, custom development, and strategic thinking to craft experiences that go far beyond templates. Every store we build is fast, flexible, and tailored to deliver real results.
We take pride in being more than just developers, we’re collaborators invested in your growth. Our hands-on team thrives on solving tough challenges and turning big ideas into powerful digital outcomes.
FAQs
1. Which Brands Are On Shopify?
Many well-known brands use Shopify, including Allbirds, Red Bull, Beauty Bakerie, and Bremont, among others.
2. What Are The Top 10 Shopify Stores?
The leading 10 Shopify stores consist of Allbirds, Gymshark, Kylie Cosmetics, Fashion Nova, Heinz, MVMT Watches, Red Bull, Nestle, Beauty Bakerie, and Brooklinen. These brands lead in sales, innovation, and customer experience on the Shopify platform.
3. Do Luxury Brands Use Shopify?
Yes, luxury brands like Bremont and fashion labels use Shopify for its flexibility and premium e-commerce capabilities.
4. Who Is The Biggest Seller On Shopify?
While it varies, brands like Kylie Cosmetics and Gymshark are among the biggest sellers on Shopify.
5. Do Any Big Brands Use Shopify?
Yes, many big brands across the fashion, beauty, and lifestyle sectors rely on Shopify.
6. What Is The Most Profitable Product On Shopify?
Profitability varies by niche, but beauty products, apparel, and subscription services often top the list.
7. Why Do Large Brands Choose Shopify Over Other Platforms?
Large brands choose Shopify for its scalability, customization, robust app ecosystem, and reliable support.
8. What Role Does Shopify Plus Play For Big Brands?
Shopify Plus offers enterprise-level features, enhanced security, and dedicated support tailored to large brands.
9. Do Big Brands Use Headless Commerce With Shopify?
Yes, many big brands use headless commerce on Shopify to create faster, more customized shopping experiences.
Conclusion
The e-commerce world continues to thrive on innovation, and Shopify remains at the center of it all. From sustainable fashion to tech-forward wellness products, the platform powers some of the most influential and forward-thinking brands across the globe.
As we’ve seen, the biggest brands on Shopify are not just leading in sales, they're setting new standards in design, customer experience, and brand storytelling. At SimplSo, we’re passionate about helping brands rise to the challenge with tailored Shopify solutions that match their ambition and vision.