10 FEATURES & BENEFITS OF SHOPIFY PLUS THAT YOU MUST KNOW

In today’s fast-paced eCommerce world, brands need more than just a basic online store, they need a powerful, scalable, and flexible platform that grows with them. That’s where Shopify Plus steps in. Built for high-growth businesses and enterprise-level brands, Shopify Plus offers a suite of advanced features designed to enhance performance, streamline operations, and deliver unmatched customer experiences.

Whether you're expanding globally, managing multiple storefronts, or automating complex workflows, Shopify Plus empowers you to scale seamlessly without compromising on speed or functionality.

But having the right platform is just half the equation, partnering with the right agency can make all the difference. That’s why brands trust SimplSo as their go-to Shopify Plus agency. With a design-first approach and a reputation for delivering high-performance, premium eCommerce stores, SimplSo helps ambitious brands bring their vision to life. From custom development to tailored user experiences,

What Are The Features Of Shopify Plus?

Shopify Plus is an enterprise-level e-commerce platform designed to meet the complex needs of high-growth businesses. It offers a comprehensive suite of features that provide scalability, customization, and efficiency. Here's an in-depth look at the key features of Shopify Plus:

1. High-Volume Order Processing & Scalability

Shopify Plus is engineered to handle significant traffic and transaction volumes, ensuring your store remains fast and responsive during peak periods like Black Friday or major product launches. Its robust infrastructure supports thousands of transactions per minute, providing a seamless shopping experience for customers.

2. Advanced Customization With Shopify Scripts

The Script Editor allows you to create personalized shopping experiences by applying custom discounts, modifying shipping options, and tailoring payment methods. This level of customization enables dynamic pricing models and enhances the checkout process.

3. Automation With Shopify Flow

Shopify Flow is a powerful automation tool that streamlines various aspects of your e-commerce operations. It automates tasks such as order management, customer segmentation, and inventory updates, freeing up your team to focus on growth strategies.

4. Multi-Channel Selling

Shopify Plus enables you to sell across multiple platforms, including online stores, social media platforms like Facebook and Instagram, and marketplaces like Amazon and eBay. This unified approach ensures a consistent brand presence wherever your customers are shopping.

5. International Expansion Capabilities

With multi-currency and multi-language support, Shopify Plus simplifies international expansion. You can create localized shopping experiences to cater to customers worldwide, helping to drive global growth.

6. Customizable Checkout Experience

Shopify Plus offers an unprecedented level of control over the checkout process. You can customize the design and functionality of your checkout pages, restructure page elements, add additional fields, and implement special scripts to create a unique checkout experience that aligns with your brand.

7. Dedicated Account Management & Support

With Shopify Plus, you receive access to a dedicated Launch Engineer during setup and ongoing support from a Merchant Success Manager. This personalized assistance ensures that your store setup and operations are optimized for success.

8. Headless Commerce Capability

Shopify Plus supports headless commerce, allowing you to use Shopify’s backend while having complete control over the front-end experience. This decoupling provides the flexibility to deliver unique and engaging user experiences.

9. Enterprise-Level Security & Compliance

Security is paramount for large-scale e-commerce operations. Shopify Plus provides advanced security features, including PCI DSS compliance, SSL certification, and robust fraud prevention tools, ensuring your customer data is protected.

10. Advanced Analytics & Reporting

Shopify Plus offers comprehensive analytics and reporting tools that provide insights into sales, customer behavior, and more. These insights can guide decision-making and strategy development, helping businesses optimize their performance.

11. Wholesale Channel For B2B Sales

Shopify Plus includes a built-in wholesale channel, enabling you to run a separate wholesale store within your existing setup. This is perfect for enterprises looking to expand their B2B sales without additional complexity.

12. Unlimited Staff Accounts & Advanced Permissions

Shopify Plus allows you to create unlimited staff accounts, ensuring every team member has access to the tools they need. Additionally, you can manage user permissions with precision, assigning roles and access levels to maintain control over your store's operations.

13. Advanced API Integrations

Shopify Plus offers powerful API integrations that enable businesses to extend the platform's functionality and seamlessly connect with external systems. These advanced APIs are designed for high-volume and complex operations, making it easier for enterprises to build custom solutions tailored to their specific needs.

14. Access To Exclusive Shopify Plus Apps

Shopify Plus provides access to exclusive apps like Shopify Flow for automation, Launchpad for scheduled sales, and the Plus-exclusive Shopify Scripts. These tools enhance your store's functionality and streamline operations.

15. AI-Powered Features With Shopify Magic

Shopify Plus integrates AI-powered tools that automate routine tasks such as generating discounts and product descriptions. This suite, known as "Shopify Magic," offers automation previously accessible only to major retailers, helping businesses save time and enhance efficiency.

What Are The Benefits Of Shopify Plus?

Shopify Plus isn’t just a bigger version of Shopify, it’s a powerhouse built specifically for high-growth, high-volume businesses. Whether you're scaling rapidly, entering international markets, or want more customization and control, Shopify Plus delivers a robust, enterprise-level solution. Here's a deep dive into its most compelling benefits:

1. Scalability & High Performance

As your business grows, so do your traffic and transaction demands. Shopify Plus is built to support this growth without compromising performance. It can handle over 10,000 transactions per minute and millions of page views per hour, ensuring your website stays lightning-fast even during sales surges like Black Friday or flash sales.

With 99.99% uptime and cloud-hosted infrastructure, Shopify Plus gives enterprise brands peace of mind that their store will remain stable and secure.

2. Advanced Customization & Flexibility

Shopify Plus offers a level of customization that goes far beyond standard plans:

• Customizable Checkout: You get full control over the checkout process using Shopify’s checkout.liquid file (exclusive to Plus users). This lets you personalize everything from layout and content to upsells and payment options, improving conversion rates.
• Script Editor: This feature allows you to create custom scripts that modify line items, shipping options, and payment methods in real time. For example, you can offer tiered discounts, loyalty pricing, or location-based offers.
• Access to APIs: With robust Shopify Plus APIs, brands can build seamless integrations with ERP systems, CRMs, warehouse management tools, and other enterprise software, making it easy to connect your entire business ecosystem.

3. Powerful Automation Tools

Shopify Plus helps brands save time and reduce manual errors with advanced automation:

• Shopify Flow: Automate everyday tasks such as tagging high-value customers, sending reorder emails, or alerting teams when inventory is low. These workflows are built with a visual interface, no coding is needed.
• Launchpad: Schedule and automate product launches, flash sales, and marketing campaigns. Launchpad can publish/unpublish products, change pricing, update themes, and more at scheduled times, ideal for managing events without late-night logins.

4. Multi-Channel & Omnichannel Selling

Shopify Plus enables you to sell wherever your customers are, across multiple platforms and devices:

• Social Media Channels: Integrate directly with Facebook, Instagram, TikTok, and Pinterest, letting customers purchase products without leaving their favorite platforms.
• Marketplaces: Easily list your products on Amazon and eBay, syncing inventory and orders in real time.
• POS Integration: With Shopify POS Pro, you can merge online and offline sales, manage inventory across locations, and offer seamless in-store experiences such as click-and-collect or in-store returns.

5. Global Expansion Made Easy

Shopify Plus empowers brands to reach customers around the globe effortlessly:

• Multi-Currency Support: Automatically display prices and process payments in your customer’s local currency using Shopify Payments.
• Multi-Language Support: Use apps or built-in features to localize your store content into different languages, enhancing accessibility.
• Expansion Stores: Shopify Plus allows you to create up to 9 clone stores, perfect for managing separate regional storefronts with local content, currencies, and promotions.

6. Dedicated Support & Merchant Success Services

One of the most appreciated perks of Shopify Plus is its elite support:

• Launch Engineer: Assigned during setup, your Launch Engineer helps with migrations, custom integrations, and technical onboarding.
• Merchant Success Manager (MSM): Your go-to expert for strategy, feature adoption, and growth. MSMs provide tailored advice to optimize sales and operations.
• 24/7 Priority Support: With Shopify Plus, you get faster response times and direct access to senior support specialists, crucial when your business is on the line.

7. Enterprise-Level Security & Compliance

Security is non-negotiable for enterprise businesses, and Shopify Plus delivers:

• Level 1 PCI DSS Compliance: This means your store meets the highest standard of payment data security.
• Built-in SSL Certificates: Every store includes free SSL encryption to protect customer data and establish trust.
• Fraud Analysis Tools: Shopify’s built-in fraud tools help detect suspicious transactions, reducing chargebacks and risk.

8. In-Depth Analytics & Reporting

Understanding your customers and performance is key to scaling:

• Advanced Reporting: Access granular data on sales, customer behavior, marketing performance, and inventory, allowing for smarter decision-making.
• Custom Reports: With Shopify Plus, you can create tailored reports based on KPIs specific to your business.
• Integration with Analytics Tools: Easily connect with Google Analytics, Data Studio, Looker, or third-party BI tools for a 360° view of your business.

9. Wholesale & B2B Functionality

For brands that also sell wholesale or to other businesses:

• Dedicated B2B Channel: Shopify Plus offers a separate, password-protected wholesale portal. You can customize pricing, minimum orders, and product visibility by customer group.
• Volume Pricing and Custom Discounts: Offer exclusive terms for wholesale buyers, automate quantity-based discounts, and streamline reordering.

10. Cost Efficiency At Scale

While Shopify Plus starts at $2,000/month, it delivers incredible value for high-growth and high-volume merchants:

• Lower Transaction Fees: If using Shopify Payments, merchants benefit from lower credit card rates and fewer third-party processing fees.
• Reduced Development Time: The no-hassle hosting and pre-built infrastructure reduce the time and cost of managing your site.
• High ROI: The platform's automation, integrations, and support result in more revenue and operational efficiency over time.

Who Is Shopify Plus Designed For?

Shopify Plus is specifically designed for high-growth, high-volume businesses that require a scalable, customizable, and reliable e-commerce solution. It's ideal for enterprise-level brands, fast-scaling startups, B2B retailers, and global businesses looking to expand into multiple markets.

Whether you're a direct-to-consumer brand experiencing rapid growth, a legacy business transitioning to digital, or a high-volume retailer managing multiple storefronts, Shopify Plus provides the flexibility, speed, and power to support your evolving needs.

This platform is tailored for brands that outgrow standard e-commerce solutions and need advanced capabilities like custom checkout experiences, automation, multi-channel selling, and robust internationalization.

Top global brands such as Allbirds, Heinz, and Gymshark use Shopify Plus to fuel their global e-commerce operations, streamline backend processes, and deliver seamless customer experiences at scale. If your business needs an enterprise-grade solution with built-in support and the freedom to innovate, Shopify Plus is built for you.

How To Upgrade To Shopify Plus?

Upgrading to Shopify Plus is a strategic move for businesses seeking enhanced scalability, customization, and support. The process is designed to be straightforward, ensuring a smooth transition. Here's a step-by-step guide to help you navigate the upgrade:

1. Evaluate Your Current Setup

Begin by assessing your existing Shopify store. Identify the data you need to migrate, such as products, customer information, and order history. List any third-party integrations that may require updates. This evaluation will help in creating a comprehensive migration plan.

2. Contact Shopify Plus

Reach out to the Shopify Plus team to express your interest in upgrading. You can initiate this by visiting thewebsite and filling out the contact form. A Shopify consultant will then get in touch to discuss your business needs and determine if Shopify Plus is the right fit for you.

3. Plan Your Migration

Work with Shopify's dedicated migration support to devise a detailed plan. This plan should cover:

• Migrating product data, customer information, and order history.
• Updating or replacing apps and integrations.
• Testing the store’s functionality before launch.

Ensure you back up your current store data before making any changes.

4. Customize Your Store

With Shopify Plus, you gain access to advanced customization options. Tailor your store's design, layout, and functionality to align with your brand identity. Utilize the enhanced features to create a unique shopping experience for your customers.

5. Test & Optimize

After migration, thoroughly test your new Shopify Plus store. Check all functionalities, including checkout, payment, and shipping options, to ensure everything works as expected. Make necessary adjustments to optimize performance.

6. Launch & Finalize Setup

Once testing is complete, proceed to launch your Shopify Plus store. You'll receive an invitation to join Jumpstart, Shopify's merchant onboarding program, which provides resources to help you get started. Additionally, consider enrolling in the Shopify Plus Academy to access advanced eCommerce courses and resources.

By following these steps, you can ensure a seamless transition to Shopify Plus, positioning your business for scalable growth and enhanced customer experiences.

Why Brands Trust Simplso As Their Go-To Shopify Plus Agency?

Brands choose SimplSo as their trusted Shopify Plus agency for its unwavering focus on delivering tailored, high-performance e-commerce solutions. Since 2019, SimplSo has led the way in headless commerce and custom Shopify development, helping brands build scalable, standout digital storefronts that truly connect with their audiences.

Renowned for crafting luxurious, design-led Shopify Plus stores, SimplSo enhances brand presence with seamless functionality and premium aesthetics. What truly sets the agency apart is its collaborative spirit and pursuit of excellence. The team works closely with clients, forging lasting partnerships that go far beyond project delivery.

Backed by a meticulous four-step quality control process, SimplSo ensures every store meets the highest standards, from technical performance to visual finesse. This client-first, innovation-driven approach has made SimplSo the go-to partner for ambitious brands looking to elevate their e-commerce game.

FAQs

1. What Are Shopify Plus Benefits?

Shopify Plus offers enterprise-grade features like advanced automation (Shopify Flow), customizable checkout, higher API limits, multi-store management, and priority support, ideal for high-growth businesses.

2. Is It Worth Upgrading To Shopify Plus?

Yes, if your business is scaling fast, needs robust automation, customization, and international selling support, Shopify Plus can significantly streamline operations and drive growth.

3. What Is The Difference Between Shopify And Shopify Plus?

While both offer the same core features, Shopify Plus provides advanced tools like Launchpad, Flow, custom checkout access, and dedicated support, tailored for large or rapidly growing businesses.

4. What Is The Difference Between Shopify Advanced And Plus?

Shopify Advanced suits medium-sized businesses, whereas Plus caters to enterprises with features like API access, wholesale channels, and exclusive automation tools that Advanced lacks.

5. Why Switch To Shopify Plus?

Switching to Shopify Plus empowers brands with scalability, better performance under high traffic, advanced analytics, and tailored support to fuel international and multi-channel expansion.

6. Why Migrate To Shopify Plus?

Businesses migrate to Shopify Plus for its customization freedom, faster performance, powerful automation, and the ability to manage complex operations effortlessly from one platform.

7. Who Is Shopify Plus For?

It’s ideal for high-volume eCommerce brands, global businesses, D2C enterprises, and B2B companies needing scalable, customizable, and secure solutions with enterprise-level support.

8. How Many Brands Use Shopify Plus?

Over 25,000 leading brands, including Allbirds, Gymshark, and Heinz, use Shopify Plus to power their enterprise eCommerce experiences globally.

9. How Much Is Shopify Plus Per Month?

Shopify Plus starts at around $2,000/month, though pricing can vary based on a brand’s specific needs and sales volume, especially for high-turnover businesses.

10. What Are The Limitations Of Shopify Plus?

While powerful, Shopify Plus still has limitations like some reliance on third-party apps for advanced features, limited backend customization, and potentially high cost for smaller brands.

Conclusion

In a world where e-commerce demands speed, flexibility, and scale, Shopify Plus stands out as the ultimate solution for high-growth brands. With its powerful automation tools, unmatched scalability, customizable checkout, and multi-store capabilities, it’s built to help businesses operate smarter, expand faster, and deliver exceptional customer experiences across every touchpoint.

Whether you're managing a fast-scaling D2C brand or running complex B2B operations, Shopify Plus provides the foundation to grow without limits.